Blogging has now become a very important part of your marketing strategy. In order for your blog to be successful and profitable, you need the assistance of blogging tools to make your blogging experience easier and more productive.
However, when you search the web looking for blogging tools that you can use to optimize your business blog, you come across hundreds of those tools.
This can confuse you, hence, intimidate you to start your blog because you don’t even have the time to learn these tools.
In addition, some of these blogging tools may be free while others need a paid subscription to enjoy their effective features.
To avoid your cluttering mind on where to start from and what tools to use for your business blog, I have gathered some useful blogging tools that would help you with the productivity and ease of your business blog and your network marketing business.
Note: This list is all the relevant tools that you can use to have an amazing blogging experience for your business, but you don’t have to use them all. You can choose which tools suit you best.
If you are lost on what to choose, check my last section in this post (My recommendation) where I share with you my personal choice of tools.
Find contents to blog about
Finding topics to write about is a problem both beginner bloggers and people who have been blogging for some time may find very difficult to do.
Beginners may have too many options that they don’t know what would really interest their targeted audience and what can get them more traffic to their blog. For people who had already been blogging for a while, they have trouble coming up with new blog post ideas that keeps their audience interested.
Either way, they need a way to post fresh ideas and something their customers/audience is looking for.
For that, these tools will help get content ideas that have a higher chance of driving traffic to your blog.
Quora is a question-based search engine where you can look for questions being asked by people who have an interest in your niche. All you need to do is follow the topics related to your niche and start answering questions in-depth.
By looking at the question’s stats, if you see that a lot of people are following that question in order to find an answer, this shows you got a content idea that would interest people in that niche.
With this, you can create a blog post as an answer, and share it with those followers by answering that question.
This is the best tool for getting blog post ideas. It is a “content discovery engine”. It helps you “discover” new ideas that other bloggers from your niche are sharing.
With this, you can monitor blog feeds of blogs from your niche and stay up-to-date with what kinds of blog content is trending. You can also customize your collection of feeds and share interesting posts with a variety of platforms and social media.
Feedly is similar to ContentGems except that is acts only as an RSS Feeder. Here, you explore blogs related to your niche and store the feeds of blogs that you are interested in.
It is an amazing tool that helps keep track of all your favorite bloggers and blog posts to read later. You can divide your interests into categories and share them with others.
A great tool that helps you get an idea of what content is hot in your niche. This inspires you to write about something people are actually interested to read about.
BuzzSumo lists contents that have the maximum amount of shares on social media in a given period. You just have to enter a keyword(s) from your topic or a URL and you get a list of contents (blog posts) that are of high rank on social media.
Headlines are the most important part of a blog post. They are the first thing the reader sees before clicking to read. So unless your headline is attention-grabbing and gives your reader a reason to wanna know more, no one is going to click or read your blog post.
So, you have to create a headline that would pique your reader’s curiosity to know more.
Sometimes, you have a keyword in mind but you don’t know what to write about it. Other times you may have a blog post title in mind but not sure if it is a good one.
Either way, headline generators help you come up with ideas of what to write about and with titles that can grab your reader’s attention and boost your SEO. This will give them a reason to be curious and learn more about what you are sharing.
These are websites that help you come up with blog ideas that when analyzed, can increase your SEO optimization and gets your readers excited to read more.
This helps you put in a keyword and generate blog title ideas based on the category you chose.
After you enter a topic, you get a list of blog title ideas to post about. What makes this different is the mini-explanations you get on the blog title showing you why it would make a good title. You can keep refreshing to go through more new ideas.
Unlike the rest of the headline generators, this tool analyzes the headline and helps you create headlines that drive traffic, shares and search results to your blog.
SEO optimization (Keywords research tools)
As we all know by now that SEO is what can drive our blogs to go viral. We set keywords that targeted audience will be looking for and when they type that keyword(s) on a search engine, it appears on the results and drives organic traffic to our blog.
There are a number of keyword research tools that helps you land with the perfect keyword that can get you traffic to your website based on what people are looking for.
Here is a list of some of them:
An extension on your Chrome or Firefox web browser that helps layout the search volume, CPC & competition data of your keyword search and lays out related keywords with the same data.
It helps with getting a list of top SEO pages that has organic keyword phrases with high ranking and sharing of posts. It also provides keyword suggestions and content ideas to help with content marketing.
This tool is a keyword search tool based on your niche’s category, on different platforms which include Google, YouTube, Instagram, Twitter, etc.
You may not get the details of the keywords on a free subscription, but the list of keywords relevant to your search is displayed which can be very helpful too.
This plugin is the most popular SEO plugin for WordPress users for keyword optimization.
With Google Trends, you can explore and analyze the popularity of your keyword and the
After you created your amazing blog post, you need to share your post throughout to other platforms and your social media accounts to promote it and get more exposure to your content.
We all know that we should share posts on social media but where else can we gain exposure?
Below are all the popular places you can promote your blog in.
Yes, I know you know about social media. This is the #1 place everyone shares their content in. We are all part of a social media platform and we make sure that our content is exposed there. Examples of platforms include Facebook, Twitter, Pinterest, LinkedIn, etc.
Check out these 26 Places You Can Promote Your Business For Free for both online and offline exposure.
Medium is a small blogging platform where writers share stories. It is not as awesome as our popular platforms like WordPress and Blogger, but it is a great place to share your blog post. You can import your blog post to Medium and publish it. This way it will have reference to your blog site for them to explore more content.
Kevin Nelson shared 6 Reasons You Should Publish Your Blog on Medium that I find very convincing. (Which is why I started posting there too).
Reddit is just like Quora. It is a question-based search engine in which you can answer questions in communities related to a topic of your niche. People post news and discussion questions and get into conversations with people of the same interest.
Emails are a great place to promote your blog posts. Create an email list and send your list an email whenever you post new content to drive them in to check it out. Read below for email marketing tools.
Convert your content into a presentation or infographics that summarize the main points of your blog. This way you can then redirect them to your blog for more details.
Best for social media promotion for your content where you can grow your social media authority. This way your post will have more exposure to your audience.
To post manually on your social media accounts is not impossible, but it can be very hectic. Besides, what if you are not available on your ‘best time to post’ timings?
For this reason, automation tools to schedule posts have been very helpful and will help you out more than you think. When you schedule posts, you have more free time to engage with potential reps that you can work on exposing your business to.
The free plan allows you to add 3 social accounts and make 10 scheduled posts for 1 user.
The free plan allows you to add 3 social accounts and make 30 scheduled posts for 1 user.
This is a totally free tool for scheduling unlimited Twitter posts. You can customize your dashboard into columns that display your timeline, notifications, feeds, and more.
This is the #1 scheduling tool for Pinterest. The first 100 pins are for free, after that it is a paid subscription.
Email Marketing Tools
To generate leads for your business, you need to build an email list. Email strategy is also used to promote your blog, and products to your readers. This way you can keep updating your followers about a new promotion on a product and keep them posted about your new blog content.
There are a number of email marketing tools that are very effective and easy to use, but these two tools have free plans for starters that can later be updated for more number of subscribers. They can also be easily integrated into WordPress, Magento, Shopify, and many other platforms.
The free plan allows you to send 12,000 emails/month for up to 1,000 subscribers.
The free plan allows you to send 12,000 emails for up to 2,000 subscribers.
Other popular tools
Track your website’s insights
After all the hard work you’ve done to your blog, you need to check how it is performing and get insights on your blog posts. These tools help you get everything you would need to check on the performance of your blog (website) and blog posts.
Totally free tool for tracking the performance of your blog, the visitors to your blog and what kind of traffic your blog is getting.
It collects almost everything stored by a cookie on each unique user to help understand the demographics, interests, and behavior of your audience. It also lists the source of the traffic to your blog so you can work on your posting tactics to drive more traffic.
This is a great tool to get deep insights into your Twitter account to have increased engagement with your followers. For a free subscription, you get very basic insights on only one account. With a paid subscription, you get access to more features.
With Audiense, you can get access to knowing detailed insights on your twitter account starting with the demographics, languages, and interests of your followers. You can also check your performance with competitors and target new followers.
My favorite part is that Audiense can analyze your followers so you can know when is the best time to Tweet to get more engagement on your posts.
Google WebMaster Tools
This is an awesome, free SEO tool from Google that helps in calculating the performance of your website. The free web-service tool used by Google webmaster is the Google Search Console.
It is very useful to optimize your blog so you can get notified for crawl errors or security issues, check what is popular on your site, remove unwanted links from search results, and create a sitemap for your website as navigation of all the links in it.
Without having visuals in your blog post, there is no way people will scroll through your text and keep their interest to keep reading. Here are ways to make your life easier by using images in your blog.
You can design banners for your blog with the right sizes based on the platform you are planning to share that image in. With Canva, you make your images look more attractive. If you are not a designing expert or not very familiar with Photoshop, then Canva is just the tool you need to make your images look great.
This is a great resizing and editing tool that helps make your images look better and load faster to your blog.
Yes resizing an image is very effective but it is not enough. Compressing those images to smaller file size is also needed so it won’t take up a lot of space on your blog
Optimizilla is a free compressing tool that is very easy to use and get things done fast. You have the option to adjust the compression settings according to your will.
Free Image Stocks
Since it is illegal to steal photos from other blogs and use them in yours, you can make use of these websites where you can get free photos to share in your blog to make it look more attractive.
There are a lot of such sites but the top three for me are:
Organize your ideas
We all know that ideas don’t really stay with us all the way. As humans, forgetting is the easiest thing we do.
So these tools help you organize your ideas and even save ideas from the internet to use them later.
This is the best place to just throw your blog post ideas into cards of different lists (topics). You can add notes on each card and attach a link or a photo related to that blog post idea.
Trello can also be used as a todo list for your day. Using the add-on (called Power-Up in Trello) Planyway Calendar, you can time block your day and bring more productivity to your day.
Evernote is the fastest way to collect ideas – can be notes, photos, snippets, etc. The best thing about Evernote is that you get to synchronize your notes across all devices automatically. You can update a blog post idea and it will get updated throughout your devices. Also, you can categorize your notes by creating notebooks and tags that helps with the organization of your content.
It also comes with a free Chrome extension. Whenever you come across a part of an article, image, selected text or any web page that inspires you, you can just add it to your Evernote list.
Pocket helps you collect articles, videos, apps, etc. that you’re interested to explore and curate content from for your blog post. Those saved contents can be accessed offline as well for distraction-free reading/listening.
This tool is best used as a calendar to note down your appointments and also as a task scheduler. It helps in scheduling your day to the hour and get the most out of your time in your busy day.
This tool helps you keep track of your to-do list. With this, you can schedule tasks that you need to do for your social media and your blog. You can even create a breakdown of the writing process of your blog and cross out completed process. These tasks can also be shared with your team members for collaboration purposes.
Most people type their blog post on their platform directly. This is not what you should be doing.
Use Google Docs to write your blog post. You can get add-ons to use in your document that helps enhance productivity for your blogging. Popular add-ons include:
- LucidCharts – to create and insert flowchart, UML, wireframe, mind map, and more diagrams directly into a Google Doc.
- SEO Content Writer – this will help you your document be SEO friendly.
- GDoc SEO Assistant – straightforward details on keyword’s search volume, competition and Google search trends for the last twelve months.
- OneLook Thesaurus – get synonyms and antonyms that makes your content more specific and clear, hence, more effective.
- Goophy – makes your post spice up by adding funny related gifs to keep your readers enjoyed while reading.
- Change Case – like its name suggests, it helps you toggle your word’s case from lower case, upper case, sentence case, title case etc.
Write easier and faster
Set timer to boost productivity and keep you on track of what you want to get done.
This blogging tool is best for analyzing the readability of your text. It highlights the text that is too complex and tells you its reading level.
Best tool for checking grammar, spelling, sentence structure, punctuation. You can just copy and paste your article there and it will do the magic. It also comes with a Chrome extension that you can add to your browser so you can use it whenever you need it.
Just like Hemingway except that here, you can save your text as a text document.
I can sense you may be still confused on what to use to do what. I understand that. The reason I laid out all these tools is to try out these before getting into other tools that can be useless for your business.
The above list is of the most popular tools used to make your blogging life easier for your network marketing or any other small business. I know you can always Google for more, but these tools are what I believe are extremely helpful based on the research I did and what I used to grow my network marketing blog.
To narrow down your choices, here is what I recommend (based on personal use) to use as your blogging tools for your blog
- Platform – WordPress
- Theme – I can’t really say because there are a lot of amazing themes out there, but I use Radiate (premium).
- Get blogging ideas from ContentGems, Feedly and Pinterest.
- Blog Title Generator – SEOProcessor Blog Title Generator
- Headline Analyzer – Coscheduler Headline Analyzer
- SEO – Keywords Everywhere and Ubersuggest for keyword searches. I use Yoast SEO plugin for my WordPess.
- Sharing platforms – Social Media, Medium and (planning to start) Viral Content Bee.
- Scheduling Automation tools – Buffer (Instagram), TweetDeck (Twitter), Hootsuite (Facebook) and soon, Tailwind (Pinterest)**
- Email Marketing – MailerLite
- Track my website – Google Analytics
- Track my twitter account – Audiense
- Designing images – Canva
- Free photos – Pixabay and Unsplash
- To-Do List – Todoist
- Notes and snippets from blogs – Evernote
- List of blog ideas based on category – Trello. I also use Trello for my network marketing business and as a time blocking app.
- Save blogs – Pocket
- Write blog post – Google Docs
- Check for mistakes – Grammarly
- Save documents and PDF files – Google Drive
- Transfer large files – WeTransfer
** The reason I have so many scheduling platforms is because I am using the free subscription. For paid subscriptions, you don’t need all those. You can choose any one and stick to it.
I hope this post was helpful.
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An opinion on the post in the comments below is very much appreciated! Do share other blogging tools that you use for your blog 🙂