In my last post, I shared with you the importance of blogging for your network marketing business. But as a newbie network marketer, you have questions like how to start a blog, or how can one even get ideas on what to blog about to grow their business. There are so many ways and information online that you don’t know which one suits you the best.
Some people think that they should have a little background in coding in order to successfully launch a blog. But no. You will need coding if you are planning to create your blog from scratch because you will have to code the theme and other functionalities for your blog.
Now you may wonder why I keep saying “blog” instead of a “website”, or you may think I mean a website and I am just saying blog because you believe they are the same thing.
I have been asked this question before of why I don’t use these two words interchangeably as others do. This is because they both are not the same.
Difference between a blog and a website
A blog is where you update your posts regularly to share new information or ideas with your audience. It is dynamic in nature. However, a website is all about static pages that very often require updates.
To make this simple, a company would need a website where it can represent itself to the world. They post pages that explain the features and services of their company, or where to contact them. These contents are not going to change unless they add a service to their organization or change their address, and they are not something that requires regular posting.
Blogs are mainly for content promotion. Here, they get to post information that is based on the niche of their business and the kind of information that the audience will find benefits to relate to the blogger’s services. Blogs are posted in chronological order (that is, newest posts first).
So when I say “Network Marketing Blog” and not “Network Marketing Website”, it is because as a network marketer, you don’t need a website. Instead, you need a blog where to post your knowledge to share it with others.
WPBeginner shares more information about the difference between a blog and a website. You can read it to know more.
Steps to starting your own blog
I know that there are tons of websites that speak about starting your own blog in full details, but I am laying out the basic steps needed from you to start your network marketing blog.
Step 1: Choose a blog platform
There are a number of platforms available that can help you build your blog. Of course, without doubt, WordPress is the biggest of them all.
WordPress contains endless plugins and add-ons that can help you boost the productivity and look of your website. Not to mention the tons of designs and layouts that you can get on both free and paid subscriptions.
Setting up a website on WordPress is very simple and you can get a lot of support if you ever get stuck with anything. You can easily share your content and even get comments from the WordPress readers which is another source to increase traffic for your website.
My recommendation is WordPress of course, especially for small business, but Bloggers was recommended as a good platform especially for free users. Learn more about other blogging platforms as well here.
Step 2: Choose a web host
Web hosts are what helps your blog to be accessible worldwide through the world wide web. There are two ways you can host your website: free host or self-host.
Free hosted blog
These blogs are created without the need to pay for your hosting services. You just set up a free account, pick a domain name and design your blog. The two most places you can start your free blog are WordPress.com and Blogger. The only thing you would need to pay for is the domain name. However, there are a lot of cons when it comes to free hosted blogs.
- You don’t own your blog which makes you have less access to the essential and useful plugins that helps with your blog’s productivity.
- You have less control over your blog. This makes it look less professional because they will have the domain name of the free host attached to it (for example, instead of reemshams.com it is reemshams.wordpress.com).
- Limited video time span and memory space.
Who can use free blogs?
It is best for people who are not serious about blogging. They just do it for fun or for personal use. I used to keep a blog as my diary that I shared with a small community of people who would just be interested in my personal thoughts and my “poetry”. So free blog worked just fine then.
But for business or professionalism, having a free hosted blog can be very harmful because no one will take you seriously.
This is a different story. Having a server of your own where you get FULL control on your blog is just what you need to have a perfectly functioning, professional blog.
Since it is not easy to create one’s own server, most people use a third-party hosting service that provides them the same facilities as of a self-hosted blog. The advantages of having a self-hosted blog include:
- You can easily customize your blog to relate to your brand because you will have access to your back-end files.
- You can install additional plugins and add-ons that can help with your SEO boost, advertising, additional CSS, etc.
- Unlimited memory space.
You can learn more about other web hosting companies as well here.
Confession 🙈 :
When I started my blog, I started with the free subscription because I was not sure about everything related to starting a blog. I wanted to see if everything would go smoothly and that I may not even need a paid subscription.
My first 5 posts were on my free subscription. But when I wanted to have more control over my site, I was feeling restricted. So what I did was, I converted to the business plan on WordPress.com because then I could have access to SEO optimization features, more premium themes that helped my blog look more professional, a larger image space.
Even with this business plan, I don’t have access to my theme’s backend files. This has its disadvantages too. Even though I installed plugins that helped with adding scripts to the head and footer sections, it is still uncomfortable because I can’t control the blog.
With this in mind, I am planning to shift to WordPress.org once this subscription is over. This will help me with completely owning my blog. Find out about the difference between WordPress.com and WordPress.org.
So I recommend that if you are planning to use WordPress as your platform, then use a self-hosted blog from WordPress.org.
Step 3: Design your new blog
After your blog is all set, start designing it. Make it look and feel how you want it to by making sure it relates to you and your brand.
If you are using WordPress, then you can explore the different themes by going to your dashboard (https://yourdomainname.com/wp-admin). Then scroll to Appearance -> Themes. Here you can explore different types of themes that you can use for your blog. It has both free and premium themes that come with the subscription of the business plan and above.
Make sure you choose a theme that reflects your brand and your personality. As a network marketer, that means choosing a theme that gives off these elegant, professional vibes. You can’t have the design of a restaurant website on your network marketing blog.
Step 4: Add contents to keep your blog running.
Finally, your blog is ready and all you need to do is add contents regularly.
I have to tell you, this is what truly attracts the audience to your blog. No matter how decorative or speedy your blog is, if your content is not attractive enough, then everything else goes to waste. So take your time planning evergreen content that would help attract more traffic to your blog.
Blogging tips for your network marketing blog
Now that you know how to launch your own blog, I wanna share with you very important tips that most (if not all) successful bloggers agree upon.
Blogging Tip # 1 – Plan out your blog’s strategy before launching
I know you are very excited to start your own blog that you would want to just go to WordPress (or any other platform) and create a blog. But this won’t get you anywhere.
You have to first spend your time building a blueprint or a strategy of what you want your blog to be about and look like.
This means you have to have answers to a lot of questions, the basic ones being:
- What is the type of content I want to share?
- What are the keywords that are relevant to this niche?
- How am I going to promote and monetize my blog?
- Where will I be sharing my content?
- How many articles will I be posting per week?
Having answered these questions, you are now familiar with the intention behind your blog. Now you can create a list of blog topics you want to talk about in your blog.
Having the strategy laid out in front of you, it will help you set your goals for your blog. Also, you will have a straight thought with the layout plan which includes choosing the right platform, design, and format of your blog that matches your target audience readers.
So just keep everything organized before creating a blog as this will make everything else easier.
Blogging Tip # 2 – Choose your target audience BEFORE starting your blog
This is something neglected by most people which makes their blog unsuccessful. They create a blog without thinking who are they writing this for. If you don’t have a target audience in mind, then your content won’t be specific enough to interest the right audience.
Here is something Daniel Burstein said about what people are looking for from you as a blogger.
A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.Daniel Burstein
Blogging Tip # 3 – Get content ideas from your audience
The best way to create valuable, evergreen content that would interest your target audience is if you ask or try to find out what are they looking for. That could be a number of ways (which I will be sharing in my next blog post).
As a network marketer, I would suggest that your first posts be about ‘what network marketing is about’ and ‘why would anyone want to join a network marketing business.’
Blogging Tip # 4 – Generate leads and build a list
Create an opt-in form on every page on your site so people can share their email address with you in exchange for a freebie. It can be a pop-up form once someone visits your blog, or an embed form inside your blog posts. This way you will be able to generate leads that have more potential of being interested in your products or services.
When you build a list, you are making a list of likely customers that would be interested to buy from you.
Blogging Tip # 5 – Leverage your blog and grow your business
I am sure you know what SEO (Search Engine Optimization) is. Take FULL advantage of it and leverage your blog.
Try your best to use relevant and distinct keywords everywhere in your blog post; the title, each paragraph, subheadings. However, beware of keyword-stuffing because if Google noticed it, it won’t like it which will affect negatively on your blog traffic.
You can also increase your ranking by inserting internal links (links of other related posts from your blog) and outbound links (links of resources/posts outside your blog).
So, the more traffic you get to your blog, the more list you build. This shows that your business is growing which means you have more chances of getting customers and distributors into your business.
Just remember one thing! Like I always say, building anything can not be done within a day. It is a process that can be done over a period of time. So don’t rush it or feel discouraged when things move slow.
WARNING: Make sure you NEVER mention your network marketing company name both in your email and even in your blog. Here are the reasons why.
I hope this post was helpful.
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